Written By: Lauren Howard
Pivots are not failures.
Pivots are the end result of learning and identifying where the need is.
It’s easy to feel like you have failed if you didn’t do what you set out to do, but every one of those exercises is based on assumptions.
And you know what they say about assuming.
When our elletwo projects were forced to the back burner due to other competing priorities, I thought I had failed.
The company has my name on it. How could it not be my main priority? It was supposed to be my legacy.
A dear friend smacked me in the head and reminded me that that’s still the case.
And we’re not giving up. We’re just shuffling the order of operations.
The reality is that everything we have built in the last three years leads to what we’re growing now. We can’t have one without the other. We have the medical side and the social side, and the two need each other to grow and thrive.
Similarly, if I want to continue to grow and thrive, I need to give myself a break for the times that things don’t go as planned.
So, like, every time.
I don’t know why I forget that my plans almost never work out as I envisioned them, and that’s not a complaint.
They’re always better.
I’m giving myself grace because, as much as this community is my whole heart, my whole soul is in the intersection of this and something new. The two together are the legacy.
Founder & CEO at elletwo
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